A Positive Step For Gender Roles

I don't know how many of you have seen the Tide commercial with the 'real dad' doing the laundry, but it is very refreshing. Another member of the Glass Compass group pointed out the other day how often men are shown in advertising as complete incompetents and pushing the boundaries of their capabilities to order in a pizza. Thank goodness when mom get's home and saves the day.
Unfortunately, not only is this insulting to women, who no longer want to be seen as having nothing in their lives but housework, but it is also insulting to men who more frequently than not pitch in with household chores these days.
I have often heard the argument that it is still the women who do most of the household shopping which is by and large correct. However, even if they are doing most of the shopping, the women respond positively not negatively to brands that show men getting involved in the running of the household. About one third of households in the US have a woman as the main bread winner, so always showing her cleaning a toilet doesn't seem to be a fair reflection of the world we live in today.
The wonderful thing about this Tide commercial is how comfortable the man is with his role as stay at home dad. He doesn't act awkwardly as if to say 'yes, I am doing this but I am a real man - honestly'. He is just being himself and states in a very straightforward fashion that it is his job to do the laundry. Since my husband is among the many thousands of men who now do the laundry, I love Tide for doing this and 'yes' I am more likely to buy the product because of it.